Thirty days ago, after many months of testing and development, we released Days of Discord to the iOS App Store. We were thrilled by the reception. In spite of spending very little money in marketing, we brought in 5000 new players who gave us mostly Five Star ratings.
More importantly, we made new friends. Loyal fans who spend an average of 26 minutes per day in the very special world we created. Fans who joined our livestreams, or set up livestreams of their own to share their love of the game. Fans who challenged us in head to head PvP, in special live events and challenged each other for top 10 ranking on the Leaderboard. Your passion for the game is contagious and we loved being able to bring you new content, new cards and new features earlier this week.
But as amazing as this is, we live in a brutally competitive world and finding customers on the App Store has proven challenging for us – simply put, there just aren’t enough of you right now and it is proving too expensive for us to reach enough new players for the game to pay its way. And sadly, Muti Labs will be shutting down.
Although we are all having to go our own ways, we plan to keep Days of Discord alive for another month and will not be selling any items or currency during that time. We invite you to continue playing and earning in-game credits until we are forced to take it down.
We poured our hearts and souls into Days of Discord and we succeeded in adding something fresh, cool and unique to the art form we are so proud to be a part of. On behalf of everyone who contributed to the game, we thank you for your support, your encouragement, and your valuable input along the way. Although we are sad not to be moving forward together, the gifted team we assembled to make Days of Discord is going to continue to entertain you in future with their creativity and imagination.
Thank you and see you soon.
Graham Hopper, Founder & CEO